About us

In Situ Instrument AB is a Swedish company, located in Ockelbo, a small community in Eastern Central Sweden surrounded by forests, lakes and beautiful countryside. 

For over 30 years we have been working with measuring techniques in meteorology, hydrology, plant physiology and geology. In Situ has successfully delivered more than 300 wind measurement systems, both in Sweden and other countries.

Our measurement systems are individually designed to suit the specific needs of each customer and product development is an important part of our mission.

Our history

In Situ was founded in 1982 by Bengt Norén, who has been dedicated to meteorological and hydrological measurement since 1975. He worked first as an engineer with the Swedish University of Agricultural Sciences (SLU) and since 1982 in his own company In Situ Instrument AB.

In 2010 the company was acquired by Björn and Margaretha Östberg who have many years of experience in both technology-intensive product development and production as well as in business development. Bengt Norén still works with the company, though, now focusing on development and training issues.

Our business idea

In Situ Instrument develops, designs and delivers systems for accurate environmental measurements in soil, water and air that give the basis each customer needs to make high-quality decisions. Our products and solutions are based on world-leading technology and have been developed in close collaboration with customers, suppliers and research institutions.

Our values

Trust and responsibility

Our staff will always act honestly and responsibly, whatever the situation, both within and outside the company.  We use our specialist knowledge, creativity and innovative power to strengthen the trust of our customers, suppliers and partners.

Customer satisfaction

We involve our customers in our work on product enhancement and are continually responsive to our customers’ needs, striving to improve our business relationships.

Continuous improvement

All our staff work actively to improve our services, thereby maintaining long-term relationships with our customers. Every new product requires staff commitment and training as well as stringent quality control procedures.